10. iFOREX
Role: Categories:
Mobile Design Lead, Sr. UX Architect UX/UI Leadership | Design Direction | Mobile | Strategy
Period: 2015-2016. Consultant since 2018.
Worked in: Tel Aviv and Los Angeles.
Forex's web-based product is one of the leading platforms for foreign exchange and stock trading, globally. For its mobile experience (*2 different apps), the full UX, branding, and graphic layer had to be replaced and recreated in order to provide the end-users with a high-end product that can compete with other major apps (24binary, QuickOptions, IQ options and others). For the Binary Options app the work had to split to two, following the company’s dual needs; On the UX front, I focused on gaming, instant-experiences and Generation X’s grasp of interactive. On the Design front I concentrated on keeping the IFX signature - elegance, accuracy and clarity, and performed a mini re-brand in order to bring the long-running, established company to a modernized look & feel.
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