3. Disney-ABC
Head of UX Architecture Engineering Director | Product Owner | Exec Workshops
Period: 2016-2018
Reporting to: VP Engineering (ABC), Head of product - DATG (Disney), VP Business (ABC), COO (ABC).
In 2017, I was brought into Disney | ABC Television Group (DATG) to redesign ANET—ABC’s largest global affiliate platform used by over 5,000 U.S. & Islandic stations. Initially hired to prototype a scheduling tool, I quickly uncovered deeper UX and structural issues within the platform’s outdated, fragmented CMS.
After in-depth user interviews and stakeholder alignment, I led a full-scale redesign that included:
(1) Rearchitecting the platform’s IA and hierarchical navigation,
(2) Reprototyping over 180 internal pages,
(3) Developing scalable, reusable components, and
(4) Leading UI implementation post-brand refresh—collaborating closely with 12 backend engineers and ABC leads.
Key Wins:
- Centralized a previously siloed CMS into a unified, scalable platform.
- Streamlined media distribution workflows from 60+ clicks and hours-long processes to just 4–5 clicks using smart templates and semi-automation.
- Improved usability across the board, enabling non-technical ABC representatives to manage show schedules, press releases, media assets, and secure communications with ease.
- Elevated platform usability for everything from Grey’s Anatomy image distribution to cross-country TV scheduling for The Jimmy Kimmel show.
1.
New Information Architecture
2.
UX Prototypes (low-fi)
3.
Reusable Components (CMS)
4.
UI & Design Concept
The result: a powerful, modern CMS now live within ABC’s secure internal network—supporting high-volume media operations across the nation, along with over 50 CMS templates to drive the next generation of Media delivery + transfer.
