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Design By Muriel*

Muriel Naim is a VP of UX,
Design, Research & Interactive,
based in L.A. <> NYC.

Work  
  1. Walmart Labs
  2. HopSkipDrive
  3. Disney-ABC
  4. Saatchi & Saatchi
  5. CardioLog Engage
  6. Isadora Design
  7. Fried_Cookie
  8. Undivided
  9. FOREX
  10. Sisense
  11. Google
  12. fabric

Also
  1. Talks_
  2. Posters_
  3. Photos_

About Muriel
Mark

4. Saatchi & Saatchi

 


UX Consultant


Period: 2017 - 2018 (Freelance)
Tags: Automotive, App Design (Native), Tablet Design (Native), RBAC, In-App purchases
In collaboration with Toyota U.S.A
            
At Saatchi & Saatchi’s California HQ (http://saatchi.com/en-us/), I led UX strategy and creative solutions for Toyota’s digital ecosystem—spanning web and mobile. Working closely with Toyota U.S.A.’s VP, Saatchi’s Creative Director, and cross-functional stakeholders, I crafted high-impact user experiences for both consumers and dealerships.

Key contributions:
  • Led UX for Toyota’s payment estimator tools on the official website, optimizing conversion and simplifying complex finance interactions.

  • Directed the redesign of two key mobile products:
    (1) a customer-facing app tailored for new buyers, and
    (2) a tablet-based dealer tool, rolled out across 1,500+ Toyota dealerships in the U.S.

  • Managed cross-disciplinary teams of mobile UX designers and in-house graphic talent, aligning creative strategy with user needs and business goals.

  • Delivered strategic decks and UX solutions with embedded in-app purchasing logic—enhancing both usability and revenue potential.


The result: a unified, intuitive digital experience that empowered Toyota’s sales force and simplified the buyer journey across platforms.





Mark

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