5. Saatchi & Saatchi
Role: Categories:
UX Consultant App design | In-app purchases | UX lead
Period: 2017 - Freelance
In collaboration with Toyota U.S.A
Saatchi & Saatchi (http://saatchi.com/en-us/) is a global communications and advertising agency network. I worked in its Californian headquarters as Lead UX & Creative solutions advisor to Toyota’s payment-estimator products (website), and its consumer’s app, leading the mobile UX team and in-house graphic designers in collaboration with Toyota U.S.A.
I interacted directly with Saatchi & Saatchi’s Creative Director, UX Supervisor, and Toyota’s VP and various stakeholders, crafting decks and coming up with creative UX solutions & in-app purchase options, leading the internal team. On top of upgrading the experience in Toyota’s official website, I led the refreshed experiences of 2 apps; (1) a mobile app for new customers and (2) a local dealers’ tablet integration, which was distributed to over 1,500 Toyota U.S dealerships.