5. Cardiolog Engage (Intlock Ltd.)

Head of UX, Principle Designer

Period: 2016-2017 (Creative Consultant since 2018)
Tags: Platform B2B, RBAC + LBAC, Marketing BEC.

Personally tapped by Intlock’s CTO & founder, Shay Sharon, I joined as a key contributor to the creation of CardioLog Engage—a groundbreaking, self-service marketing and engagement platform built for large enterprises leveraging SharePoint and Office365.

As the first solution of its kind, CardioLog Engage empowered organizations to drive portal adoption and boost internal engagement by delivering intelligent, behavior-based messaging directly within enterprise tools. From day one, I was embedded in early-stage concept development, driving rapid prototyping under aggressive timelines and conducting cross-market research to ensure relevance and scalability across industries.

Key Outcomes:

Designed an intuitive, rapid-deployment platform that required minimal onboarding and enabled marketers to launch engagement campaigns without technical assistance.
Created an elegant UX for targeted in-app messaging, boosting user engagement and internal communication effectiveness across enterprise environments.
The platform’s success and usability were key factors in Microsoft’s recent decision to acquire CardioLog Engage, incorporating it into their Microsoft 365 Suite as part of a broader strategy to enhance engagement within the modern workplace.

CardioLog Engage became a benchmark for smart, self-serviced engagement in the enterprise space—transforming how large organizations interact with their users inside Microsoft ecosystems.