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Design By Muriel*

Muriel Naim is a VP of UX,
Design, Research & Interactive,
based in L.A. <> NYC.

Work  
  1. Walmart Labs
  2. HopSkipDrive
  3. Disney-ABC
  4. Saatchi & Saatchi
  5. CardioLog Engage
  6. Isadora Design
  7. Fried_Cookie
  8. Undivided
  9. FOREX
  10. Sisense
  11. Google
  12. fabric

Also
  1. Talks_
  2. Posters_
  3. Photos_

About Muriel
Mark

9. FOREX




Chief UX Architect / Mobile  


Period: 2015-2016. Consultant since 2018.
Tags: Design Mentorship | Native OS + Droid | Mobile Strategy | Financial Services | Gamification
Reported to: CPO (Tel Aviv) + Head of Creative. 

Forex’s web-based platform is a global leader in foreign exchange and stock trading.
For its mobile experience—spanning two distinct apps—I led the full UX redesign, branding overhaul, and graphic refresh to create a high-end product capable of competing with major players like 24binary, QuickOptions, and IQ Options.

For the Binary Options app, redesign was split into two phases to address FOREX’s dual needs:

  • UX Focus: Delivered a gaming-inspired, instant-experience model tailored to Generation X’s interactive preferences, ensuring a seamless, engaging user journey.
  • Design Focus: Modernized Forex’s established signature elegance while preserving its core values of accuracy and clarity—executing a mini rebrand that refreshed its look and feel without losing its identity.

The result was a refined, competitive mobile experience that elevated Forex’s brand, setting it apart in a crowded market while maintaining its reputation for precision and trustworthiness.

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