Instagram

8. OIC Agency (Now; Undivided)




Lead Designer & UX Strategist


Period: 2017 - 2019
Reported to: Head of Creative Studios. 



           
            I collaborated with Pasadena-based agency OIC (now: Undivided) on multiple projects, shaping user experiences and design systems for a diverse client base. Most notably, I partnered with OIC’s top client, Berggruen Institute, to reimagine and strategically reposition the Berggruen  company alongside our in-house Design Studio. The initiative spanned core UX milestones—deep research, (1) rapid prototyping, (2) conceptual design, (3) brand development, and a content hierarchy strategy—all executed under a condensed timeline to support the launch of their new cultural institution in California. I was solely responsible for setting the creative vision and driving execution across all touchpoints.



1.

UX Prototyping














2.

Conceptual Design














3.

Branding & Final result




New site








Old site




Mark