8. OIC Agency (Now; Undivided)

Lead Designer & UX Strategist
Period: 2017 - 2019
Reported to: Head of Creative Studios.
I collaborated with Pasadena-based agency OIC (now: Undivided) on multiple projects, shaping user experiences and design systems for a diverse client base. Most notably, I partnered with OIC’s top client, Berggruen Institute, to reimagine and strategically reposition the Berggruen company alongside our in-house Design Studio. The initiative spanned core UX milestones—deep research, (1) rapid prototyping, (2) conceptual design, (3) brand development, and a content hierarchy strategy—all executed under a condensed timeline to support the launch of their new cultural institution in California. I was solely responsible for setting the creative vision and driving execution across all touchpoints.
1.
UX Prototyping




2.
Conceptual Design






3.
Branding & Final result


New site


Old site
